ES/EN

International perspective · Fully mobile for work

Osián Jorge
Lezcano

Digital Transformation & Innovation Analyst

Innovation starts with
understanding people.

I connect people, business and technology to improve processes and turn ideas into practical solutions.

Explore my story View selected work
Osián Jorge Lezcano◉   People⌘   Technology↗   Processes

Ideas → impact

How I work

01 / ABOUT ME

A business perspective.
A human approach to innovation.

Before suggesting a tool, I want to understand what is happening.

My career has taken more than one path. I have worked in international digital business, started a business and managed operations, then expanded my skills into web development and data analysis. This combination helps me understand both what an organisation needs and what people experience when using its services.

Listening, asking the right questions and explaining things clearly are part of my work. I enjoy identifying friction, clarifying needs and bringing together people who can address them. Technology adds value when it responds to a concrete problem.

02 / MY STORY

Different places.
A broader perspective.

Living and working abroad has taught me to adapt, communicate and understand different ways of doing things.

01 / 2002–2003

London

English, independence and international customer service.

02 / 2004–2005

Rome

Working and living in Italian.

03 / 2006–2007

Paris

Erasmus at Paris 1 Panthéon-Sorbonne and work experience.

04 / 2012–2013

Asia–South America

Two years travelling around the world: new cultures, adaptability and a broader perspective.

Spanish · English · French · Italian

03 / EXPERIENCE

From business to transformation.

2026 — Present

Digital Transformation Agent

Public services · User support and process improvement

I support people using digital public services, identify difficulties and document improvement opportunities. I develop guidance materials and proposals to simplify processes and help people use digital services independently.

2024 — 2025

Digital product development

Bubbo · CareExpand

Hands-on experience building mobile interfaces with React Native at Bubbo (2024), and backend development with NestJS plus React frontend support at CareExpand (2025).

2014 / 2022 — 2023

Entrepreneurship and operations

La Frontera Gastro Bar · Holiday accommodation

Launching and running a hospitality business in 2014. Later, managing accommodation, bookings, suppliers and incidents: learning to prioritise through the everyday realities of a business.

2009 — 2011

International digital business

Hi-Media

International digital media buying and progression into commercial responsibilities. Negotiation, relationships across European markets and collaboration with sales teams, agencies and publishers.

04 / CAPABILITIES

Understand the business.
Speak the language of technology.

People and change

Active listening · Clear communication · Negotiation · Cross-cultural adaptability · Digital support

Processes and business

Needs analysis · Identifying friction · Functional requirements · Prioritisation · Continuous improvement

Data and development

Python · SQL · Excel · Power BI · React · React Native · NestJS · Git / GitHub

Education in Business Administration, web development and data analysis. Knowledge of AI and automation to explore solutions; the depth of each technical skill reflects the specific experience behind it.

05 / SELECTED WORK

Ideas taking shape.

Three practical examples of the pillars of my work: technical foundations, data analysis and innovation to create solutions.

01Application deployed for testing

ATD Citizen Feedback

A simple way to collect feedback from people receiving support, using an office-specific QR code.

Approach and status

My contribution

Turning a need into a web application with ratings and optional comments. React, Vite, Cloudflare Workers and D1.

Status

Functional beta. This is not presented as an officially adopted SCE solution.

View repository
02Improvement proposals

Improving SCE services

Identifying everyday obstacles in how citizens use digital services.

Approach and status

My contribution

Proposals for DARDE renewal reminders, clearer distinctions between SCE/SEPE services and improvements to appointment management.

Status

Documented opportunities and proposals; no claim of implementation or measured outcomes.

Let’s talk processes
03Data analysis project

Telco Customer Churn

Understanding customer churn and exploring differentiated retention strategies.

Approach and status

My contribution

Exploratory analysis, prediction models and KMeans segmentation. Interpreting customer profiles to connect data with business decisions.

Status

An analytical exercise using public data; not a model operated by a telecommunications company.

View on Kaggle

06 / LET’S CONNECT

Good ideas start
with a conversation.

If you are looking for someone who connects business, people and technology, let’s talk.

LinkedIn ↗GitHub ↗WhatsApp ↗Call +34 664 256 082 ↗

Email me

osianjorge@gmail.com

Your message will be sent to my email through FormSubmit. I will use your details to reply to your enquiry.

READY FOR A CHALLENGE?

A real challenge. A fresh perspective.

Tell me what is happening in your business. I’ll reply by email with an initial innovative idea to help address the problem.

An initial idea to explore possibilities, not a guaranteed outcome. Please leave out sensitive or confidential information.

Your message is processed through FormSubmit. I’ll use your details to respond to your challenge.

01 / 04

How I work

Listen

Understand people before looking for solutions.

I want to understand the experience of people using a service and the needs of the team delivering it. Listening, asking questions and observing can uncover difficulties that do not always appear in a report.

My starting point is to bring together different perspectives, clarify expectations and translate what I hear into specific needs. This helps technology address a real situation and gives people a role in the change.

What makes your work harder, and what would make your day easier?
02 / 04

How I work

Analyse

Move from seeing what happens to understanding why.

I organise information to distinguish symptoms, causes and consequences. I look at the steps in a process, repeated tasks and friction that affects both people and outcomes.

I combine a business perspective with the available data and each team’s context. I aim to prioritise thoughtfully: which problem deserves attention, what we know about it and what needs checking before suggesting a solution.

Where is time lost, what repeats, and what evidence do we have?
03 / 04

How I work

Connect

Bring people, business and technology closer together.

A good idea needs the people involved to understand each other. I look for connections between service users’ needs, teams’ knowledge and the possibilities offered by technology.

My business and international background helps me listen to different perspectives and adapt my communication. I enjoy translating needs into a shared language, clarifying responsibilities and supporting collaboration across teams.

Who needs to be involved for the solution to make sense?
04 / 04

How I work

Improve

Turn what we learn into a useful next step.

I propose practical improvements that fit the problem: simplifying a step, clarifying information, reorganising a task or exploring a tool. Innovation can also mean making everyday activities easier.

I prefer to start with a concrete proposal, discuss it with the people involved and review what works. I always distinguish an idea, a prototype and an implemented solution; learning at each step is part of continuous improvement.

What change can we try, and how will we know if it helps?